How do you invigorate a brand through interactive experience? Ask MetaDesign.

I joined MetaDesign as the Director of Emerging Technologies (ETG) at the start of the internet boom. MetaDesign was engaged with several fortune 500 clients including Sony, Bank of America, and Audi. The firms work ranged from branding strategy & identity to print, information design and website design. I was asked to establish a new team focusing on new technology on the web but focused on technology integration. We re-branded the team  "Emerging Technology" and grew to fifteen people to focus primarily on complex interaction with set top boxes and compact devices. Clients included LG Electronics, Britannica, Excite@Home (AT&T), Replay TV, Netflix, Palm and a host of tech start-ups.  We also contributed to studio-wide projects for Sony, Wells Fargo, Microsoft and Pop.com.

LG Electronics

Physical and Digital User Interface for a new line of televisions.

This project demonstrated a new interaction design language between the on screen graphics on the television set and an industrial design for a new remote control.

• New visual design and language for the LG brand
• Interaction design and user pattern development for complete on screen interface
• Consultation on industrial design of a new family of remote controls

Re-inventing the experience of Television...

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